Brand Guide

Online Brand Guide

The purpose of this webpage is to give employees, vendors and partners access to the brand assets and guidelines for prompting TCW internally and externally. Each section/asset links to a specific Google drive folder, where templates, files, etc. can be downloaded for your use.

IMPORTANT: Assets are revised and updated regularly on this site. Please be aware that if you download an asset with the intent to re-use it from your computer’s hard drive over and over again, you will be missing out on the newest, most updated and approved materials. Recommendation: Come back frequently and regularly whenever you are starting a new project to get the latest materials available to you!

Section 1 - LOGO:

There (5) specific and approved versions of the TCW logo. They are:
Click here to download logos now

Click here to review unacceptable uses of the logo

Section 2 - Company Descriptions:

Use the following paragraphs and sentences to promote how you talk about TCW, who we are and what we do. Simply copy and paste them for your use.

Internal Overview

At TCW, we're more than just a transportation company – we're a family. Founded on the principles of integrity, reliability, and excellence, TCW has been a leader in the transportation industry for over 75 years. With a dedicated team of professionals and a commitment to safety and customer satisfaction, we've earned a reputation for delivering exceptional service and exceeding expectations. From our state-of-the- art fleet to our innovative technology solutions, we're proud to be a part of the TCW family and to work together towards a common goal of success and growth.

TCW is more than a transportation company; it's a dynamic community fueled by innovation and collaboration. Within our walls, every member contributes to our shared success, from our drivers navigating the open road to our logistics experts orchestrating seamless operations. United by a spirit of dedication and camaraderie, we push boundaries, embrace challenges, and celebrate victories together. At TCW, we're not just coworkers – we're family, driving toward a future of excellence.

External Overview

Welcome to TCW – your trusted partner in transportation solutions. With a proven track record of delivering reliable and efficient service, TCW is committed to meeting the needs of our customers and exceeding their expectations. From truckload and LTL transportation to warehousing and logistics services, we offer a comprehensive range of solutions to help businesses succeed in today's fast-paced world. Backed by a team of experienced professionals and a dedication to safety and quality, TCW is your go-to provider for all your transportation needs. Discover the TCW difference today and experience the power of partnership.

TCW: Your partner in transportation excellence. With a legacy of reliability and a vision for the future, TCW delivers tailored solutions to businesses across industries. Our fleet of vehicles represents more than transportation; it's a symbol of our unwavering commitment to service, safety, and sustainability. Whether you're shipping goods or seeking strategic logistics support, TCW is your trusted ally on the journey to success. Join forces with TCW today and experience the difference of true partnership.

Section 3 - Brand Colors:

When ordered printed materials or other promotional products, ensure they match to the TCW color palette, shown below:


Section 4 - Corporate Templates:

Specifically for internal employees use, these are TCW’s corporate templates. These assets are primarily used for communicating with employees inside of the company. In each link, you will find not only downloadable files, but also instructions for how to use, order and/or customize.

Section 5 - Marketing Materials & Assets

Specifically for external use, these are TCW’s marketing assets used to promote and sell our services to external customers and prospects. In each link, you will find pre-formatted, fully approved files, most of which are not editable, for using in the external marketplace.

Download the full 30 page brand guide, with even more guidance and details at: Full Brand Guide.pdf